…and cultural gravity seems to have a lot in common.
Maybe they’re the same thing with a different name or a slight variation on a theme. Whatever the case, the overall idea has relevance to much of what we do.
Both come down to the idea that a single solution, identity, or design/product will lose it’s relevance and impact in the not to distant future and level off or decay as time goes on.
A more static/singular solution, identity, or design/product may have been viable in the mid to late 20th Century where things moved more slowly but the speed of modern times seems to demand a constant upgrading, redesign or, framed in early gaming parlance, levelling up.
So, as we climb the upward slope of the curve, keeping in mind that at some point what we are doing or who we are professionally will level off or decay, we can begin a redesign somewhere up the curve and not when the levelling off or decay happens.
The challenge is that as we do not always know when the levelling off/decay will take place, we are put in a constant state of learning and redesign which demands a great amount of work and courage.
What got us “here” will most likely not get us “there,” where we need or want to go.
Written while listening to a World Music Compilation
William Kerr And associates 