…during a few weeks away.
When travelling, one will often find the top fast-food restaurants within a short distance. Sometimes on the corners of the same intersection.
On the surface, this would seem to be an ill-advised business logic of not being the only restaurant in the area for people to frequent, but it’s seen in town after town.
And it’s not just restaurants; bars, coffee shops, and theatre districts all have a similar penchant for locating close to each other.
I heard or read somewhere, “if you’re the only wedding photographer in town, you’ll most likely get all the gigs but probably not grow or get much better at your craft.”
Competition is great for customers as it shows whether a company is a smart choice compared with others. A secondary advantage, not considered as often, is that one gets to benchmark oneself in relation to the best and find ways to get better at what one does.
So, trying to be the one-and-only in the marketplace seems to have its own demise built-in, and a different strategy would be to look for and position yourself with the competition.
Written while listening to Django Reinhardt
Best thing I read online over the last week.
William Kerr And associates 